Design and Create a Retail Handout for Google Reviews and Facebook Likes

With more 2.8 billion monthly active users, Facebook is a major actor in the globe of social networking. Businesses looking to market using Facebook take 1 major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public dwelling house on Facebook for your brand, allow yous to publish content, and permit you see comments and feedback from fans and customers.

Free Resource: How to Reach & Engage Your Audience on Facebook

Facebook Pages are a unproblematic tool, but they offer endless interesting business opportunities. There are some companies out at that place who really take advantage of the cool stuff yous can exercise on a Facebook business organization Page to connect, engage with, and delight fans, also as drive traffic to specific parts of their website.

Then, we combed through the web to find the top pages to inspire your Facebook marketing strategy. But first, nosotros answer the quintessential question: What makes a good Facebook page?

What makes a good Facebook Page?

A skilful Facebook business organization Page accurately represents your brand, focuses on the client, and answers for potential followers' needs. The page should likewise entice potential followers to engage more meaningfully with your brand — whether past visiting your website, signing up for a complimentary event, or joining your company's Facebook Grouping.

In your Facebook page, you should have:

A proper name that reflects your business in a professional and succinct fashion.
An accurate page category that immediately tells users what you practise.
A description that establishes the benefits of following your Page.
A profile picture that represents your make and its colors.
An engaging and descriptive comprehend photo that speaks to your customer's core desire or hurting point.
A constant and steady stream of recently published posts that have links to other company assets and properties.

Not sure how to use Facebook for business? At a loss for how to exist engaging on Facebook?

Check out our free Facebook marketing class to nail down the basics; and so, check out the Pages below for inspiration.

Best Facebook Pages

1. L.50. Bean

Folio Likes: 1.17M

Fifty.L Edible bean is an outdoor equipment store whose Facebook Page effectively focuses on the customer and engages visitors across inviting them to like the posts. The content it posts is highly relevant for its target audience: cool photos, videos, and tips for outdoor adventures, each with a link and a hashtag. The Folio also includes tabs dedicated to events, open task opportunities, and stores.

The description is especially notable, telling users the value they'd receive if they follow the Page:

"Welcome to the official Facebook page for L.L.Bean! Follow along for inspiring outdoor stories and photos, expert tips and advice, and a customs devoted to helping brand the most of every moment outside. #BeanOutsider"

ii. Intrepid Travel

Page Likes: 601K

Travel agency Intrepid Travel has put together a great Facebook Page — complete with a special tab that shows trip and tour reviews, and one that lets users search and save trips without having to leave the Page. For instance, if you've been dreaming of a family holiday in Scotland, you can save it and come back to it subsequently. This ensures users return to Intrepid Travel and its offerings every time they visit Facebook.

The brand also consistently posts compelling videos and testimonies that'll have you itching to pack a handbag and hit the road.

3. Shopify

Page Likes: 3.8M

Shopify is an ecommerce website platform whose Facebook Page features engaging multimedia. While the photos section consists of branded infographics that share data from the industry, the video section is full of how-to clips you lot'd unremarkably encounter in article form.

The company's case study series, "My Get-go Sale," is what actually helps the Page shine. Check out just one of Shopify'south case studies from its Facebook Page below.

4. Salone Monet

Page Likes: one.2K

Salone Monet is a footwear make that has tons of slap-up images on its Page. Most notably, the encompass photo features the types of shoes it sells, and even more than, the paradigm reflects the founder's mission: To create "color-inclusive nude shoes to lucifer you & all your favorite outfits." It also includes a "Shop" tab where you can brainstorm browsing the brand'southward shoes.

All in all, Salone Monet does a cracking job of creating a fantastic brand experience that doesn't require the user to leave Facebook. Plus, the Folio has a widget above the "Most" section that prompts visitors to inquire them a question, increasing appointment correct from the moment a visitor lands on the Page.

5. Essence

Page Likes: 2.9M

For a traditionally print mag, Essence is nearly all video now. But combined with its mesmerizing images and pop-civilisation-friendly articles, this publisher has turned its Facebook Page into the ultimate hub for hot takes on the latest entertainment industry news.

It doesn't even affair what medium you eat Essence in now — it'south all just solid content to have on your news feed. And for as prolific and diverse as the publication is, its Facebook Business concern Page balances all of it quite nicely.

The company also broadcasts from Facebook Live every month. Cheque out its live video library below.

half-dozen. Dang Foods

Folio Likes: 22.8K

The folks at Dang Foods accept the unique claiming of having to find an infinite number of ways to feature a small collection of products then its social media content stays fresh and interesting. The key to its success? A wide diverseness of interesting visual content.

Much of its video and photographic content is centered around the means its snacks are different from others in the industry. The products are Asian-inspired, and the make is Asian-endemic.

For instance, in the following post, it announces information technology's ane of the Asian-owned brands featured in a subscription snack box:

The i thing that its Facebook page is missing is more customer-axial content — but by centering its posts on company news, it can establish itself as a fizz-worthy newcomer to the industry.

7. Zappos.com

Page Likes: two.4M

Zappos.com is known for great client service, and it keeps that reputation going on its Facebook Folio. For example, information technology has a badge in the "About" section that says it's "Very responsive" to customer letters. That's a great laurels — especially considering the fact that it has nearly 2.iv 1000000 followers. That's a lot of people the company could potentially need to respond to.

The Page also has a minor department dedicated to company posts, which features customer testimonials virtually Zappos' cracking customer service on and off Facebook. Not to mention, the make is committed to responding to comments — and it isn't afraid to accept fun with the responses:

Customer service aside, Zappos has also fully taken advantage of Facebook's call-to-action button feature by placing a "Store Now" button at the top of its Facebook Page.

8. McBride Sisters

Folio Likes: 32.6K

McBride Sisters is a wine and spirits brand that immediately greets users with its Black Girl Magic line of wines in the comprehend photo. In doing then, it immediately appeals to its customers and exhibits its commitment to representing excluded voices in the industry.

While it mostly shares company news as opposed to client-centric tips, it strikes the right balance past only sharing what its customer base cares about. For instance, in the following post, the visitor shares an upcoming effect. If y'all're a fan of Patti LaBelle and a lover of wine, you'd be compelled to attend — even if y'all don't yet plan to purchase a bottle of wine from McBride Sisters.

9. JetRockets

Page Likes: 119

Showtime things commencement: JetRockets, a small web development agency, has an illustrated cover photo that is so fun to wait at. As a result, the company gives visitors an early glimpse into its versatility and attention to detail.

Equally yous tin can see from the image to a higher place, the company too features a call-to-action (CTA) push button below the cover photo that tells users to "Call Now." Correct abroad, the button invites visitors to engage with the brand. With how quickly you must act to get customers' business, this is a valuable characteristic of JetRocket'south concern Folio.

While the Facebook Page's photograph department is rich with employee photos showing off the visitor's culture, its feed is filled with a mixture of company news and testimonies that prove the effectiveness of its services and offerings.

10. Glamnetic

Page Likes: 67K

Glamnetic rocks Facebook. Its Page prioritizes the things it knows users intendance virtually nigh when visiting Facebook: tutorials, alive streams, discounts, and giveaways. At every plough, it gives users the chance to go Glamnetic products for gratis.

Non only that, it's constantly putting out relatable and compelling visual content that gets high levels of engagement from its fans. For example, information technology partners with a wide collection of influencers who represent its customer base, and it also presents its new products in time for the upcoming season.

eleven. BET

Page Likes: seven.5M

BET, a news and entertainment visitor, leans on social media sites like Facebook to share its newest articles.

Information technology does a neat task of keeping its Facebook content fresh and up-to-engagement, which is especially important for a broadcasting company. Non to mention, each article it posts gains a ton of traffic every bit a event of its Facebook marketing strategy.

The folks that run the Facebook Page always find clever ways to keep the BET family connected and engaged using hashtags like #BETBuzz:

12. Helen Keller International

Page Likes: 17K

Helen Keller International is a charity system that's committed to decreasing poverty and preventing vision loss. It does a fantastic job engaging its volunteer and donor bases on Facebook. Information technology right away invites donations by including a "Donate" push right underneath its cover photo, and its posts and photos feature the personal stories of patients who were helped thanks to the generosity of people like its Facebook Fans.

Its Folio also offers tabs that allow you to create a fundraiser, scan careers, look at photos, and more.

13. Starbucks

Folio Likes: 36.5M

Starbucks was an early social media adopter, and it comes through in the polish and features of its Facebook Page. The "International" tab leads you to its local Facebook Pages, and so non-English-speaking fans can easily navigate to their land's Starbucks Page.

Beyond that, Starbucks uses its Page to showcase rich visual content, run contests for seasonal products, highlight job openings, and collaborate with followers. It takes a fairly minimalist arroyo and uses brusk captions, like it does in the mail service below:

It too offers a slick store locator that allows you to notice the location nearest to you.

14. Hint

Page Likes: three.2K Likes

Hint is a Mexico-based marketing agency with a simple but effective Facebook concern Page. Function of this impression comes from the company's consistent and on-brand posts. It immediately invites users to message the brand via WhatsApp, one of the biggest messaging platforms in Latin America.

One of this Page'southward premiere features, shown beneath, is its "Services" section, offering branded tiles that briefly describe Hint's lines of business. From the unique and location-specific telephone call-to-action to the warm color scheme, this business Folio effectively engages users.

15. Adobe

Page Likes: 1.3M

Adobe is a computer software company that could post all about software and technology all the time ... but it does a great job of catering its content to Facebook users, who tend to log on to socialize, read or scout fun content, or read the news.

Its posts strike the correct balance betwixt conversational and authoritative. For instance, in 1 of its posts, information technology uses fun emojis while inviting users to celebrate World Emoji Solar day with an interdisciplinary artist:

sixteen. Canva

Folio Likes: 1.6M

Your customers can exist your best sources for marketplace research. The Canva Facebook Page places its Review tab at the forefront, whereas most Pages place the "Virtually" or "Photos" tabs in the same spot. Customers have the choice to post their unfiltered thoughts, recommend Canva, and share their opinion on their own Facebook Pages.

Information technology also has a running serial called "Blueprint Stories," where information technology shares touching anecdotes.

17. EasyLunchboxes

Page Likes: 272K

With all that space in the cover photo, why non pair colorful visuals with a strong value statement? That's exactly what EasyLunchboxes does. It puts it all out there as soon as a user lands on its Facebook Page.

In addition to posting fun pictures, videos, and tips like "lunch box hacks," the Page also includes tabs that let users enquire questions, sign up for the newsletter, follow the brand's weblog, and even get recipe and repast ideas. Overall, the Page is on-brand and clearly displays the utility of the product.

18. Pure Barre

Page Likes: 334K

For a company that'southward been around for over 20 years, Pure Barre has shown that it can proceed up with the times on its Facebook Page. Its posts include a mixture of testimonies, challenges, and reposts from current Pure Barre customers. Overall, information technology keeps date high by posting lots of content, much of which features members' inspirational fitness journeys.

It besides has a handy "Store" locator app within the folio so that prospective members can easily come across whether there's a location nearby. To ensure that users engage every bit quickly a possible with the brand, it includes a "Sign Up" button right beneath the cover photo.

Pure Barre also knows its target client base quite well. For many, seeing people's progress is key to making a fitness investment, so the Page includes reviews correct next to the Home tab.

19. Stella & Dot

Page Likes: 530K

As a company based on creating flexible entrepreneurial opportunities for women, Stella & Dot relies on platforms like Facebook to help abound its business via word-of-mouth marketing. It's a peachy example of an organization that'south successfully built a community on Facebook.

Stella & Dot uses its Page to share styling tips with its social community, show how its pieces are designed and made, and mail service videos on how to wear its jewelry. All of its visual content is vibrantly colored and beautifully shot.

It has also taken advantage of Facebook Alive past posting live videos of trunk shows, which can help prospective trunk show hosts learn how to do ane — or just bring entertainment to anyone watching.

(Read this article for more awesome Facebook Live utilise cases.)

20. Mabel'due south Labels

Page Likes: 215K

Like Zappos, Mabel'due south Labels — creators of high-quality labels for the stuff kids lose — has too taken advantage of Facebook'due south call-to-action (CTA) button feature with its "Shop Now" CTA, linking to its homepage.

In terms of content, it has mastered the art of posting the perfect balance of engaging videos, photos, and GIFs that marshal with the interests of its target audience: Moms who want their children to take a stress-free and positive babyhood. For example, cheque out this photo it posted about the inclusivity of its products:

Mabel's Labels has as well taken reward of Facebook Alive and posted tons of videos that would be of interest to its audience.

21. UNICEF

Folio Likes: 12M

UNICEF's Facebook Page is all about instruction Facebook users about its mission and giving them opportunities to get involved. For instance, they can click on the "Learn More" phone call-to-activeness button to visit the official website, or they tin can navigate to the "Guides" tab to browse through the organization's guides on humanitarian values.

UNICEF also lets you create a Fundraiser directly from the Facebook page. The organization is known for creating powerful content to spread awareness and positive messages most current events. During the pandemic, for instance, it created a video series to aid individuals navigate hardship.

22. Blackness Lives Matter

Page Likes: 744K

Black Lives Matter is an organization whose Facebook Page is founded on uplifting historically excluded voices. In the aforementioned way, y'all tin can create a Page that highlights external experts on industry topics.

The organization's posts include a mixture of Blackness history, organizational news, and political activism. Its video tab includes videos that bring attending to American issues, such equally voting and abolition. In doing then, information technology effectively appeals to its followers and target audience.

23. Innclusive

Page Likes: 17.5K

Innclusive, an Airbnb competitor, uses its Facebook page to bring awareness to an event by including an attention-grabbing statistic in its description. "A few months ago," the Page's description says, "a report conducted by Harvard University found that Airbnb hosts are 16% less likely to book users with 'distinctively African-American names.'" In doing so, the Folio immediately shows why the company'south services are needed.

Information technology likewise invites users to volume with them using a simple but effective line: "Come up stay with us!" Another successful attribute of this page is its CTA button under the cover photo inviting visitors to sign upwards on the Innclusive website.

24. Rebundle

Page Likes: 363

Rebundle is a institute-based pilus extension company that finer conveys its ecologically centered products in its embrace image and contour picture. It also invites users to engage immediately by including a "View Shop" button, which takes yous to a folio with pictures of its products in use.

In its posts, the Folio shares company news, videos from other users, and photos of its customers successfully using the hair extensions.

25. Rhymes with Reason

Page Likes: 860

Rhymes with Reason is an education-technology startup that uses hip-hop music to teach vocabulary to students. Information technology effectively uses its Facebook Page to spotlight stories from electric current and upcoming customers, share the Word of the Week, and highlight the artists it features on the platform.

Rhymes with Reason's Page is an excellent example of striking the correct rest between serving your target customers and sharing visitor news. In all of its posts, it uses its make colors and aesthetic; that style, visitors tin can wait a consistent experience every time the make publishes a post.

In its Community department, the brand allows anyone and everyone to tag them in posts, encouraging conversation and engagement.

Best Facebook Page Names

Your Facebook Page name would ideally be your business name — no frills and no keywords cluttering up the name. Information technology should likewise be highly unique. Keep information technology unproblematic like in the examples below:

Rebundle
Innclusive
Canva
Adobe

These names work well considering they directly reflect the make and are simple to remember.

If y'all need name ideas for your business organization, check out more business concern name ideas to inspire you.

Let These Winning Facebook Pages Inspire You

Use these crawly Folio examples as inspiration to finally create a Facebook Page for your business or as motivation to improve your existing Page. You don't take to do everything. Instead, focus on the core needs of your fans and customers, keep your messaging and imagery consistent, and spotter your Facebook Page grow exponentially.

Editor'due south note: This postal service was originally published in March 2013 and has been updated for comprehensiveness.

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Originally published Aug 18, 2021 one:45:00 PM, updated August eighteen 2021